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Disney's Star Wars: Forces of Production, Promotion, and Reception

Disney's Star Wars: Forces of Production, Promotion, and Reception

Paperback(1)

$65.00
Available for Pre-Order. This item will be available on July 1, 2019

Product Details

ISBN-13: 9781609386436
Publisher: University of Iowa Press
Publication date: 07/01/2019
Series: Fandom & Culture Series
Edition description: 1
Pages: 416
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author


William Proctor is senior lecturer in transmedia, culture, and communication at Bournemouth University. He is coeditor of Global Convergence Cultures: Transmedia Earth and of The Scandinavian Invasion: The Nordic Noir Phenomenon and Beyond.

Richard McCulloch is lecturer in film and cultural studies at the Centre for Participatory Culture, University of Huddersfield. He is coeditor of The Scandinavian Invasion: The Nordic Noir Phenomenon and Beyond.

What People are Saying About This

Kevin Wetmore


“No other volume engages this topic so thoroughly or in-depth. Thanks to four new Star Wars films since Disney’s acquisition of the property, the subject is both hot and relevant, and the contributors provide insights and contextualization for the larger Star Wars universe and the academy. Plus, it’s fun to read!”—Kevin Wetmore, Loyola Marymount University

Henry Jenkins


“An international mix of authors—many of whom grew up as part of the Star Wars generation—turn their collective intelligence onto Disney’s expansion of George Lucas’s epic adventure saga, considering how Star Wars has engaged audiences across multiple media platforms and inspired a range of fan responses. Each essay makes a unique contribution to our understanding of one of today’s most important media franchises.”—Henry Jenkins, coauthor, Participatory Culture in a Networked Era

Will Brooker


Star Wars isn’t what it used to be. This fascinating collection of essays captures a key moment in its ever-expanding universe, acknowledging the contradictions of its history, the fluidity of its continuity, and the diversity of its texts—from toys to theme parks, from the Holiday Special to The Force Awakens. Engaging and entertaining.”—Will Brooker, author, Using the Force: Creativity, Community, and Star Wars Fans