Doing Business in China

Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.

Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:

• Why foreign businesses in China need to understand and interact with government in China, both c...