Don't Burn Your Hand on the Stove: Mistake in business, life and what we learn from them

In David Garofalo's first book, David vs. Goliath - How to Compete and Beat the Online Giant: 100 Proven Promotions for Brick and Mortar Retailers, one question kept coming up: Why doe's all his ideas work so well?
The truth? They don't. Those hundred ideas were the ones that did work, the winners, the proven promotions. What you didn't see were the many ideas that fizzled, flopped, or went down in flames. David had his share of failures. More than a few. Some were harmless missteps. Others ...