Don't Worry About Micro: An Easy Guide to Understanding the Principles of Microeconomics

Don't Worry About Micro: An Easy Guide to Understanding the Principles of Microeconomics

by Dominik Heckner, Tobias Kretschmer


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Product Details

ISBN-13: 9783540464709
Publisher: Springer Berlin Heidelberg
Publication date: 10/04/2007
Edition description: 2008
Pages: 386
Product dimensions: 6.10(w) x 9.25(h) x 0.04(d)

About the Author

Dominik Heckner:

Dominik Heckner graduated with a BSc in Management from the London School of Economics in 2006. As part of his degree, Dominik took a number of Economics courses, including one taught by Prof Kretschmer, which led to the writing of this book. He currently works in investment banking in central London.

Tobias Kretschmer:

Tobias Kretschmer is Professor of Management and Director of the Institute for Communication Economics (ICE) at the University of Munich. Prior to joining the University of Munich in October 2006, he was a lecturer in Strategy and Economics at London School of Economics (2001 – 2006) and a research fellow at INSEAD, France (2000 – 2001). He holds a PhD in Economics from London Business School and an MSc in Strategy and Organisation from the University of St. Gallen (Switzerland).

Tobias Kretschmer’s research focuses on the economics and management of high-technology industries and the impact of Information and Communications Technologies (ICT) on firm productivity. He has taught courses on Managerial Economics, Strategy and Microeconomics at a number of universities and business schools.

Table of Contents

An Introduction to Economics and this Book.- An Introduction to Economics and this Book.- Consumer Theory.- Supply and Demand.- Rational Consumer Choice.- Decomposition of Quantity Demanded.- The Firm and Factor Input Markets.- The Firm and Production.- Labour and Capital.- Cost Analysis.- Market Structure and Game Theory.- An Introduction to Market Structure.- Perfect Competition.- The Monopoly.- Game Theory.- Oligopoly Competition.

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