DOWNFALL OF AN ICON: The True Inside Story of Publishers Clearing House

by Darrell Lester

Overview

The rise and fall of PCH is the ultimate treatise on American capitalism -- a gripping journey of fortune, fame, scandal and collapse. All the secrets and myths about PCH, the good and the bad, are revealed by the only man who was a part of it all!

* How the small mom-and-pop shop became a billion-dollar company.
* How PCH became the most beloved company on the planet.
* What caused the shift from integrity-driven and benevolence to pure greed.
* What caused their collapse and how bad it got.
* How crazy but beloved the executive team was.
* Behind the scene tales of contest winners and Prize Patrol adventures.
* Where are they today... and will they survive?

Product Details

ISBN-13:	9798218428631
Publisher:	Lester Darrell
Publication date:	05/30/2024
Pages:	212
Product dimensions:	6.00(w) x 9.00(h) x 0.49(d)

About the Author

Former PCH senior vice president Darrell Lester led PCH to record breaking results, was in the middle of the turmoil when the bottom fell out, and a key player during the bloody battle when the soul of the company shifted from integrity-driven to pure greed. Go behind the scenes as he defies legal threats from his former employer to take you on a fascinating chronicle of the sweepstakes icon.