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Driving Buy-In: The Science of Influence with Data

By Mico Yuk
Hardcover
$35.00
By Mico Yuk
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A step-by-step guide to transforming data into stakeholder buy-in and decisive action

Driving Buy-In, by data storytelling veteran Mico Yuk—who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom—provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decis...