Dynamics of Niche Tourism in Malaysia
Hardcover
$115.00
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Dynamics of Niche Tourism in Malaysia explores the evolving landscape of Malaysia’s tourism industry, with a particular focus on the potential of niche tourism to drive sustainable growth. The book examines a wide range of specialised tourism segments—including nature based tourism, experiential travel, medical and wellness tourism, responsible, luxury, wedding, Muslim-friendly, and gastronomic tourism —and evaluates their role in reinforcing Malaysia’s position as a diverse and distinctive...






















