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Overview

Marketing jest powszechnym zjawiskiem, ale jest to temat bardzo zlożony i nieuchwytny. Dla różnych osób oznacza coś innego i ma wplyw na wszystkich. Kotler i Keller (2006) zdefiniowali marketing jako dostarczanie odpowiednich towarów i uslug odpowiednim osobom w odpowiednim miejscu, w odpowiednim czasie, po odpowiedniej cenie, przy użyciu odpowiedniej komunikacji i promocji. W Nigerii marketing jest postrzegany w szerokim kontekście jako calościowy system wzajemnie powiązanych dzialań bizne...

Product Details

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