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E-Marketing: Marketing 04.03
Paperback
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Fast track route to mastering all aspects of e-marketing
Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads
Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a unique business r...
Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads
Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a unique business r...
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