Earn It: Unconventional Strategies for Brave Marketers

2024 Porchlight Business Book Awards Longlist

In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques—paying for ad space and trying to pop up on the “right” platforms—aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re a...