The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game-but how can you tell a smart bet from a stupid gamble?
Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled.
Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies-they overturn entire industries. He offers twelve surprising and controversial rules for these radical entrepreneurs, such as:
? Eat people: Get rid of worthless jobs to create more wealth for everybody
? Create artificial scarcity for virtual goods
? Trust markets to make better decisions than managers
Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity or miss the boat?
|Publisher:||Penguin Publishing Group|
|Product dimensions:||5.52(w) x 8.39(h) x 0.70(d)|
|Age Range:||18 Years|
About the Author
Table of Contents
Something from Nothing 1
Circus and Inspiration 13
Rule #1 If It doesn't Scale, It Will Get Stale 29
Rule #2 Waste What's Abundant to Make Up for What's Scarce 47
Rule #3 When in Doubt, Get Horizontal 59
Rule #4 Intelligence Moves Out to the Edge of the Network 73
Rule #5 Wealth Comes from Productivity; Everything Else Is Gravy 85
Rule #6 Adapt to Humans; Don't Make Them Adapt to You 105
Rule #7 Be Soylent-Eat People 111
Rule #8 Markets Makes Better Decisions Than Managers 139
Rule #9 Embrace Exceptionalism 155
Rule #10 Be a Market Entrepreneur and Attack Political Enterpreneurs 171
Rule #11 Use Zero Marginal Cost to Create a Flood (or Someone Else Will) 185
Rule #12 Create Your Own Scarcity with a Virtual Pipe 193
Money Sloshes to the Highest Returns 215
How Many? 223
Hackers vs. Slackers 227
Most Helpful Customer Reviews
Andy Kessler's success cannot be challenged. What are the intellectual tools that provided Kessler the insight to make wise investments, way ahead of the crowd? Philosphical understanding of this world, how to discover knowledge in it and how to use it to understand people. Leaders, companies and markets are people. What drives the value of a company? Leadership. That's the lesson of Kessler's rules. His advice provides a roadmap for objective thinking. That he takes his inspiration from Ayn Rand, who more than 50 years ago prophetically described the horrid state of today's destructive mixed economy, is no wonder. Ayn Rand is the thinker and philospher who named this country's greatness, and warned of its weakness. Read Kessler's book not only for the excellent insight into his method for identifying great new investments, but to learn how important a rational philosophy, Objectivism, was to his development and success.
Andy thinks out of the box. Great read for any serious investor.