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Eco Illusions: Unmasking Greenwashing in the Shared Economy

By Pawan Kumar (Editor), Sumesh S. Dadwal (Editor), Pooja Khanna (Editor), Rajesh Verma (Editor), Gordon Bowen (Editor)
Hardcover
$115.00
By Pawan Kumar (Editor), Sumesh S. Dadwal (Editor), Pooja Khanna (Editor), Rajesh Verma (Editor), Gordon Bowen (Editor)
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Some businesses engage in "greenwashing" or "shared washing," creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally conscious than they actually are.

Eco Illusions: Unmasking Greenwashing in the Shared Economy ...

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