Economics and Corporate Strategy

by C. J. Sutton

Overview

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.

Product Details

ISBN-13:	9780521296106
Publisher:	Cambridge University Press
Publication date:	04/30/1980
Pages:	236
Product dimensions:	5.50(w) x 8.40(h) x 0.70(d)

Table of Contents

Preface; Part I. The nature of corporate strategy: 1. Strategy and the theory of the firm; 2. The purpose of strategic planning; Part II. Strategy, specialization, and diversity: 3. Vertical integration; 4. Diversification; 5. Strategy formulation in practice; 6. Multinational strategy; Part III. Strategy and growth Introduction; 7. Mergers; 8. Innovation.