Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement

How can senior marketing leaders drive sustained brand growth amid shifting industry priorities?

Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long—term, measurable results. As short—term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.

You'll learn how to:
— Apply best—practice models to embed brand building within o...