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Emerging-market Multinational Enterprises in East Central Europe

By Ágnes Szunomár (Editor)
Paperback
$109.99
By Ágnes Szunomár (Editor)
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The rise of multinational enterprises (MNEs) from emerging markets is topical, important and poses a number of questions and challenges that require considerable attention in the future from academia as well as business management. The recent takeovers of high-profile companies in developed or developing countries by non-European emerging-market MNEs (EMNEs) – such as Lenovo, Wanhua (China), Hindalco (India), CVRD (Brazil), Cemex (Mexico), Lukoil (Russia), etc. – as well as the greenfield o...