Emotional Design: Why We Love (or Hate) Everyday Things

Why attractive things work better—and other crucial insights into human-centered design.

“You'll never see housewares the same way again.”—Wired

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his seminal book The Design of Everyday Things, Norman takes his thinking several steps farther, showing ...