Entrecode: Unlocking the Entrepreneurial DNA

A breakthrough study of entrepreneurial success by a leading expert in the field. David Hall spent 20 years researching what makes a successful entrepreneur. This book is the result. David Hall has spent years trying to discover what distinguishes the entrepreneur from the ordinary mortal. He calls this behavioural code the "Entrecode" - a mix of traits, mindsets and abilities which combine to enable true entrepreneurial success. This book describes his quest to crack the code, by years of ...