Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff

by Joel Peterson

Overview

Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson.

Many leaders see their roles as presiders/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make important contributions but rarely leave a mark on the businesses they serve. For those wanting to make a lasting impact, new skills are required. They need to learn to launch new initiatives, inspire others, and champion innovative approaches. Joel Peterson calls these higher-level leaders “entrepreneurial leaders,” and they create durable enterprises that deliver on their promise.

After three careers, four decades of marriage and seven kids, and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel Peterson is often sought as a mentor and coach by leaders and aspiring leaders. He has worked with all types of leaders and considers the entrepreneurial leader to be the highest level of influence.

Peterson lays out a path to achieving this summit, with a series of leadership maps organized around the four essential basecamps on the path to Entrepreneurial Leadership:

1. Establishing Trust
2. Creating a Sense of Mission
3. Building a Cohesive Team
4. Executing and Delivering Results

These core philosophies, while easy to summarize, can be extremely difficult to implement. As Peterson says:

“This book of maps and mindsets is aimed at those who hope to lead others, help them achieve their best, break new barriers, change the status quo, create a legacy, develop a brand, and enjoy a life-altering experience.”

Let Entrepreneurial Leadership guide you on your journey.

Product Details

ISBN-13:	9781400216758
Publisher:	HarperCollins Leadership
Publication date:	04/21/2020
Pages:	256
Sales rank:	540,960
Product dimensions:	6.10(w) x 9.10(h) x 1.10(d)

About the Author

Joel Peterson is the chairman of JetBlue Airways and the founding partner of Peterson Partners, a Salt Lake City-based investment management firm. Joel is on the faculty at the Graduate School of Business at Stanford University and has been since 1992. After three careers, four decades of marriage and seven kids, and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel is often sought as a mentor and coach by leaders and aspiring leaders.

Table of Contents

Foreword ix

Introduction: A Night Alone on the Mountain xiii

The World Needs More Entrepreneurial Leaders xxi

Build Trust 1

Step 1 Assessing Core Values 3

Step 2 Rewriting Your Operating System 12

Step 3 Establishing Your Personal Brand 21

Step 4 Protecting Your Personal Life 29

Create a Mission 39

Step 1 Finding Meaning 41

Step 2 Setting Mad Goals 50

Step 3 Building Alignment 59

Step 4 Crafting a Culture 68

Secure a Team 77

Step 1 Hiring Great People 79

Step 2 Demonstrating Effective Attitudes 90

Step 3 Helping People Improve 97

Step 4 Firing With Empathy 104

Deliver Results 115

Map 1 How to Make Decisions 117

Map 2 How to Sell 127

Map 3 How to Negotiate 135

Map 4 How to Raise Capital 143

Map 5 How to Communicate 151

Map 6 How to Run Great Meetings 158

Map 7 How to Use a Board Effectively 167

Map 8 How to Overcome Adversity 176

Map 9 How to Survive Growth 185

Map 10 How to Drive Change 193

Epilogue 201

Acknowledgments 205

Notes 207

Index 213

About the Author 225

Editorial Reviews

'I am so excited that Joel is sharing his wisdom in this must-read book. His willingness to teach shines on each page. We need leaders who champion innovation in our companies and communities, and this book is a powerful tool for becoming exactly that kind of leader.' - John C. Maxwell, #1 New York Times bestselling author and global leadership expert

'I recommend this book for those interested in developing their skills in managing an organization or business of any kind.' -Ray Dalio, Founder and Cochairman, Bridgewater Associates

'Joel Peterson stands out as one of the world's leading teachers and supporters of scalable entrepreneurial activity. Now his wisdom and guidance are available to the broader public in this must-read for would-be leaders of lasting change.' -Brian Spaly, Chairman of Tecovas, Founder of Trunkclub, and Bonobos

'As a professor of mine, our founding angel investor at Bonobos, and later our most valuable board member, Joel has had a tremendous impact on my life, career, and the success of Bonobos. This book is a great distillation of his unique blend of candor, grace, empathy, judgment, and wisdom - a must read on how to take a fledgling idea and through superlative leadership, build a culture and a company that can endure.' -Andy Dunn, Co-Founder of Bonobos

From the Publisher

04/03/2020

As the board chairman of JetBlue, Peterson sets himself the task of providing a manual for the kind of leadership that results in what he calls "durable change." This leadership mind-set, while primarily applied to the business context, is framed in a foundational way that allows for easy transfer to any arena in life. The four principles expounded are the need to build trust, create a mission, secure a team, and deliver results. With chapters on protecting one's personal life, crafting culture, how to raise capital and overcome adversity, the work offers practical advice designed for those internally motivated to lead and achieve their best. Each chapter is short and focused with no fluff. Readers get the sense that Peterson is pulling back the curtain and letting them in on his own personal trade secrets. No quick fix promises, but a plethora of straightforward points for anyone willing to put in the time and focus on the hard work. VERDICT Recommended for anyone interested in developing entrepreneurial or leadership skills.—Mark Hanson, Maranatha Baptist Univ. Lib., Watertown, WI

Library Journal

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