Table of Contents
Foreword ix
Introduction: A Night Alone on the Mountain xiii
The World Needs More Entrepreneurial Leaders xxi
Build Trust 1
Step 1 Assessing Core Values 3
Step 2 Rewriting Your Operating System 12
Step 3 Establishing Your Personal Brand 21
Step 4 Protecting Your Personal Life 29
Create a Mission 39
Step 1 Finding Meaning 41
Step 2 Setting Mad Goals 50
Step 3 Building Alignment 59
Step 4 Crafting a Culture 68
Secure a Team 77
Step 1 Hiring Great People 79
Step 2 Demonstrating Effective Attitudes 90
Step 3 Helping People Improve 97
Step 4 Firing With Empathy 104
Deliver Results 115
Map 1 How to Make Decisions 117
Map 2 How to Sell 127
Map 3 How to Negotiate 135
Map 4 How to Raise Capital 143
Map 5 How to Communicate 151
Map 6 How to Run Great Meetings 158
Map 7 How to Use a Board Effectively 167
Map 8 How to Overcome Adversity 176
Map 9 How to Survive Growth 185
Map 10 How to Drive Change 193
Epilogue 201
Acknowledgments 205
Notes 207
Index 213
About the Author 225