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Entrepreneurship in Tourism
Hardcover
$233.99
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This timely and innovative book is a theoretically underpinned yet accessible introduction to entrepreneurship in tourism.
The volume takes an intuitive step-by-step approach through entrepreneurship in tourism: it begins with a review of key concepts in entrepreneurship and applies these to tourism; it then tackles the practical elements of the entrepreneurial process in tourism as well as firm growth with a specific focus on entrepreneurial marketing. The final chapters of the book take a ...
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