Entrepreneurship: An Evidence-Based Guide

Entrepreneurship: An Evidence-Based Guide

by Robert A. Baron


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Product Details

ISBN-13: 9781781000397
Publisher: Elgar, Edward Publishing, Inc.
Publication date: 05/01/2012
Pages: 240
Product dimensions: 6.10(w) x 9.10(h) x 0.70(d)

About the Author

Robert A. Baron, Regents Professor, Spears Professor of Entrepreneurship, Holder Family Chair in Entrepreneurship, School of Entrepreneurship, Spears School of Business, Oklahoma State University, US

Table of Contents

Contents: Preface: Entrepreneurship’s ‘Split Personality’ – and How to Reunite it Part I: The Foundations of Entrepreneurship 1. Making the Possible Real: The Core of Entrepreneurship 2. Cognitive Foundations of Entrepreneurship: The Origins of Ideas, Creativity, and Innovations 3. Opportunity Recognition: Where Entrepreneurship Begins 4. The ‘Ups’ and ‘Downs’ of an Entrepreneurial Life: Affect, Passion, and Coping with Failure 5. Ingredients of Entrepreneurial Success: Characteristics, Skills, Networks. . . and Self-Regulation Part II: The Practice of Entrepreneurship 6. Intellectual Property: Protecting Your Ideas 7. Planning for Success: Where Goals and Creativity Meet 8. Getting the Support You Need: Financial and Human Part III: Entrepreneurship Without Boundaries 9. Thinking and Acting Entrepreneurially: Beyond New Ventures Index

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