Eric Sink on the Business of Software

by Eric Sink

Overview

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Product Details

ISBN-13:	9781590596234
Publisher:	Apress
Publication date:	03/21/2006
Series:	Expert's Voice Series
Edition description:	1st ed.
Pages:	320
Product dimensions:	7.01(w) x 9.25(h) x 0.03(d)

About the Author

Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.

Table of Contents

Entrepreneurship.- What is a Small ISV?.- Whining by a Barrel of Rocks.- Starting Your Own Company.- Finance for Geeks.- Exploring Micro-ISVs.- First Report from My Micro-ISV.- Make More Mistakes.- People.- Small ISVs: You Need Developers, not Programmers.- Geeks Rule and MBAs Drool.- Hazards of Hiring.- Great Hacker!= Great Hire.- My Comments on “Hitting the High Notes”.- Career Calculus.- Marketing.- Finding a Product Idea for Your Micro-ISV.- Marketing is not a Post-processing Step.- Choose Your Competition.- Act Your Age.- Geek Gauntlets.- Be Careful Where You Build.- The Game is Afoot.- Going to a Trade Show.- Magazine Advertising Guide for Small ISVs.- Sales.- Tenets of Transparency.- Product Pricing Primer.- Closing the Gap, Part 1.- Closing the Gap, Part 2.- Just Do It.