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Essentials of Pricing Analytics: Tools and Implementation with Excel

By Erik Haugom, Per Kristian Alnes
Paperback
$57.99
By Erik Haugom, Per Kristian Alnes
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This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.

Beyond theoretical perspectives, the second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, ...

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BusinessManagement & LeadershipStrategic ManagementStrategic Planning * General