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Everywhere Commerce (E*commerce) - Global Hardback Edition: A pivotal re-definition of e-strategy

By Tait Pollack
Hardcover
$70.00
By Tait Pollack
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E-commerce has evolved. But the language we use to describe it hasn't. Consumers don't just shop on websites anymore. They buy from TikTok ads, WhatsApp threads, Instagram DMs, QR codes, search results and voice notes-wherever it makes sense in the moment. Commerce today is happening everywhere, all the time. That shift needed a name. So we called it Everywhere Commerce. Or E*commerce for short. (The asterisk stands for "everywhere.") This is the first book to define and document the shift-...