Evolve! Succeeding in the Digital Culture of Tomorrow / Edition 1

Evolve! Succeeding in the Digital Culture of Tomorrow / Edition 1

by Rosabeth Moss Kanter
ISBN-10:
1578514398
ISBN-13:
2901578514396
Pub. Date:
02/28/2001
Publisher:
Harvard Business Review Press
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Overview

Evolve! Succeeding in the Digital Culture of Tomorrow / Edition 1

People and organizations at every stage of Internet sophistication face the same burning question: How should they change in order to succeed in a digital world?

Renowned thinker and business trailblazer Rosabeth Moss Kanter says answers will be found not in cyberspace but on the ground, where real people connect, collaborate, and form thriving human communities. In this eye-opening book, Kanter explores what she calls "e-culture"-a new way of living and working that will transform every aspect of today's organizations.

Kanter argues that networks of relationships, not just new technologies, permit speed and seamlessness, encourage creativity and collaboration, and release energy and brainpower-the "soul" of e-business. And every organization-from dotcoms to dotcom-enablers (technology and service providers) to wannadots (traditional companies struggling to embrace the Web)- must learn to build and foster them.

Based on a landmark project with rare on-site access, over 300 interviews, and a 785-company global survey, Evolve! provides a hands-on blueprint for adopting the core principles of e-culture: treat strategy as improvisational theater; nurture networks of partners; reconstruct organizations as online and offline "communities"; and attract and retain top talent.

With colorful and memorable stories, Kanter illuminates vast differences between older, more conservative companies and aggressive, born-digital dotcoms. She takes us deep inside evolving organizations-including IBM, eBay, Reuters, Sun Microsystems, Razorfish, Abuzz, Barnesandnoble.com, Williams-Sonoma, and pioneering public schools-to provide best practices frome-culture pacesetters and cautionary lessons from Internet laggards. Defining the skills leaders need to master change, she reveals how dotcoms and dotcom-enablers can grow fast while crafting a great culture, and how wannadots can benefit by becoming Web-enabled.

For anyone who wants to realize the potential and avoid the pitfalls of the Internet age, this pathbreaking book identifies and analyzes the emergence of e-culture-and provides a lively, roll-up-your-sleeves guide to profiting from tomorrow.

Product Details

ISBN-13: 2901578514396
Publisher: Harvard Business Review Press
Publication date: 02/28/2001
Edition description: New Edition
Pages: 368
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Introduction: The New Economy Lobotomy

Part One: Searching, Searching: The Challenge of Change
1: Online Communities and Offline Challenges: How the Internet Affects All of Us
2: Alice in Tomorrowland: Will the Young Lead the Way?
3: Lipstick on a Bulldog: Why Cosmetic Change Doesn't Work

Part Two: In the Green: The Essence of E-Effectiveness
4: Waves of Raves: Strategy as Improvisational Theater
5: Connecting the Dots: Nurturing Networks of Partners
6: From Cells to Communities: Deconstructing and Reconstructing the Organization
7: People.com: Winning the Talent Wars

Part Three: Morphing: Leading Fundamental Change at Internet Speed
8: On Track to Tomorrow: Getting Change Rolling
9: Leadership for Change: New Challenges and Enduring Skills
10: Changing Ourselves: Human Skills and Social Evolution

Appendix A: Cast of Characters: Company Descriptions
Appendix B: Selected Survey Findings: The Global E-Culture Survey
Notes
Credits
Index
About the Author

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