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Experimental Business Research: Volume III: Marketing, Accounting and Cognitive Perspectives

By Rami Zwick (Editor), Amnon Rapoport (Editor)
Paperback
$169.99
By Rami Zwick (Editor), Amnon Rapoport (Editor)
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Preface Chapter 1. The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use? Shenghui Zhao, Robert J. Meyer and Jin Han Chapter 2. A Behavioral Accounting Study of Strategic Interaction in a Tax Compliance Game, Chung K. Kim and William S. Waller Chapter 3. Information Distribution and Attitudes Toward Risk in an Experimental Market of Risky Assets, David Bodoff, Hugo Levevq and Hongtao Zhang Chapter 4. Effe...

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