Exponential: Transform Your Brand by Empowering Instead of Interrupting

#5 on the Wall Street Journal Business Bestseller List!

One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.

Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth.

Over the past 20 yea...