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Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience

By Cherniece J. Plume, Haoye Sun, Soomal Murtaza
Hardcover
$89.99
By Cherniece J. Plume, Haoye Sun, Soomal Murtaza
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Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity, and consumer psychology. It traces the historical evolution of fashion technologies, unpacks the emotional and behavioural dynamics of immersive environments, and analyses ...