Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, RevisedEdition

Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive.

In the age of smartphones and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, and similar outlets show little mercy for b...