Eye tracking: A comprehensive guide to methods, paradigms, and measures

We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye-tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information around us.

Eye tracking as a research tool is now more accessible than ever, and is growing in popula...