F-Growth. Gamification, virality and monetization

The book describes gamification, virality and retention in the freemium educational online platform. Relationships between virality and retention parameters as measurable metrics are calculated and discussed using real examples. The F-growth factor, which combines both virality and retention, is proposed as the metrics of the overall freemium system performance in terms of the user base growth. This approach can be tested using a small number of users to assess the system potential performa...