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Fanocracy: Turning Fans into Customers and Customers into Fans

By David Meerman Scott, Reiko Scott
eBook
$9.99
By David Meerman Scott, Reiko Scott
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From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In the second edition of this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom ...