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Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
By Alison Lowe
Hardcover
$85.00
By Alison Lowe
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Build and grow a successful fashion brand in a fast-changing global industry.
Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for postgraduate students studying Fashion Business, Fashion Marketing and Entrepreneurship. This fully-updated second edition explores the foundations of managing fashion brands, including fashion logistics and supply chain management, branding and product development, alongside the entrepreneuria...
Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for postgraduate students studying Fashion Business, Fashion Marketing and Entrepreneurship. This fully-updated second edition explores the foundations of managing fashion brands, including fashion logistics and supply chain management, branding and product development, alongside the entrepreneuria...
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