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FasTrack Export Step-by-Step Process: Phase 8 - Globalizing the Company's Strategy and Strategic Profile

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FasTrack offers CEOs and marketing executives a solution for growing export sales and profits while avoiding the pains and reducing the risks associated with global expansion. The Phase 8 volume provides the insights, in-depth guidance, and tools to globalize the company's strategies and strategic profile. It includes 25 instructional process worksheets.

This volume assists the company's leadership to identify the global strategic players in its industry, assess the forces that are globalizi...