Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets

by Amanda Setili, Marshall Goldsmith (Foreword by)

Overview

Is your company fast, creative, and adaptable enough to survive in today's volatile world?

In our age of disruption, your company must be agile and courageous—yet it's easy to react to today's business climate with fear and indecision. Don't make that mistake. To move quickly and intelligently to the changes unfolding around us, you must be sure all levels and functions in your businesses are creative and responsive.

Packed with practical examples, tools, and guidance, Fearless Growth provides new rules to enable your company to adapt faster, move faster, and grow faster. You will learn how to:

Capitalize on uncertainties in your market, rather than letting them slow you down.

Leverage the talent, assets, technology, and data that exist outside your company.

Get in sync with customers, gain early insight into changing needs, and bring the right solutions to market.

Open the floodgates of employee creativity, empowering employees to respond quickly and effectively to emerging opportunities.

Product Details

ISBN-13:	9781632651075
Publisher:	Red Wheel/Weiser
Publication date:	09/18/2017
Edition description:	First Edition
Pages:	256
Product dimensions:	5.90(w) x 8.90(h) x 0.50(d)

About the Author

Amanda Setili is president of strategy consulting firm Setili & Associates, whose clients include Coca-Cola, Delta Air Lines, The Home Depot, and Walmart. She previously held positions with McKinsey & Company and Kimberly-Clark and served as an executive with two successful disruptive technology startups in the United States and Malaysia. Setili is a graduate of Vanderbilt University and Harvard Business School and has taught at Emory's Goizueta Business School. She is also the author of The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World.

Table of Contents

Foreword Marshall Goldsmith 9

Preface 11

Chapter 1 Fearless Growth 13

Chapter 2 Rule #1: Embrace Uncertainty 37

Chapter 3 Rule #2: Get in Sync With Customers 65

Chapter 4 Rule #3: Partner, Borrow, and Share 91

Chapter 5 Rule #4: Connect and Strengthen Your Ecosystem 115

Chapter 6 Rule #5: Open the Floodgates of Employee Creativity 139

Chapter 7 Rule #6: Achieve Fast and Fearless Learning 167

Chapter 8 Rule #7: Build Trust Into All You Do 195

Chapter 9 Implementing Fearless Growth 217

Conclusion 241

Notes 243

Index 251

Acknowledgments 255

Editorial Reviews

"Do you want to grow your business? According to Amanda Setili, the old rules for growth no longer apply in this time of rapid-fire change. She's here with seven exciting new rules for business leaders that will help you expand fearlessly."
—Daniel H. Pink, author, Drive and To Sell is Human

Reviews

"Do you want to grow your business? According to Amanda Setili, the old rules for growth no longer apply in this time of rapid-fire change. She's here with seven exciting new rules for business leaders that will help you expand fearlessly."
—Daniel H. Pink, author, Drive and To Sell is Human

"Amanda Setili's Fearless Growth strikes at the essence of what it takes to operate and grow successfully in fast-changing markets: agility. Sharing insights from Lyft, Apple, Facebook, and others, Setili provides new rules that empower business leaders to surmount any challenge."
—Dr. Marcell Vollmer, Chief Digital Officer, SAP Ariba

"To stay relevant in times of rapid market change, we need to be able to see around corners, and to constantly reinvent ourselves. The largest, most successful companies today—Airbnb, Amazon, Apple, Google, Facebook and others—have built vibrant ecosystems, in which many players create and consume value, in a dynamic and self-reinforcing way. Amanda Setili's book is a brilliant guide to help any company make the strategic shift to a new model for growth, powered by constant innovation, rich partnerships, co-creation with customers and unleashing of employee talent."
—Eli Rosner, Chief Technology Officer, NCR

"We live in an era of great disruption, and companies that refuse to embrace change run the risk of becoming irrelevant. In Fearless Growth, Amanda Setili provides clear, actionable steps and memorable examples that can help companies of all sizes embrace fast, fearless growth."
—David Abney, Chairman and CEO, UPS

"Setili provides a powerful set of principles to drive your business to faster and more predictable growth."
—Andy Bodea, Chief Global Operations Officer, Equifax

From the Publisher