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Festival and Events Management

By Ian Yeoman (Editor), Martin Robertson (Editor), Jane Ali-Knight (Editor), Siobhan Drummond (Editor), Una McMahon-Beattie (Editor)
Hardcover
$255.00
By Ian Yeoman (Editor), Martin Robertson (Editor), Jane Ali-Knight (Editor), Siobhan Drummond (Editor), Una McMahon-Beattie (Editor)
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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to question...

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