Flash Video Creativity

by Bruce Herbert and Diana Johnson ofSorenson Media Creative boundaries are being blown apart as Macromedia Flash MX ushers in a new era of moving images on the Internet. At its launch, analysts predicted that the Flash Player would transform itself from being a lightweight animation tool" to "the de facto technology for simple web interactivity5* (Randy Souza, Forrester). Since then though, Flash developers combining vector animation and video have proven that it's capable of much, much mo...