Fool Proof: How Fear of Playing the Sucker Shapes Our Selves and the Social Order-and What We Can Do About It

The fear of playing the fool is a universal psychological phenomenon and an underappreciated driver of human behavior; in the spirit of Malcolm Gladwell’s Blink, Dan Ariely’s Predictably Irrational, and Susan Cain’s Quiet, Fool Proof tracks the implications of the sucker construct from personal choices to cultural conflict, ultimately charting an unexpected and empowering path forward.

In the American moral vernacular, we have a whole thesaurus for victims of exploitation. They are suckers (...