Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isn't you or your ideas; it's that you're guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed t...