Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy | Barnes & Noble®

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By Andrew Sherman

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Overview

Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.

As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growthspecifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is ent...

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