Franchising: The Promise and the Peril:

Franchising: The Promise and the Peril presents an objective, factual, and sweeping profile of the franchise method of business ownership, while exploring the risks, pitfalls, benefits, and consequences. This easy-to-read and easy-to-understand book takes the reader step-by-step from responding to a franchise offering and choosing the right franchising company to negotiating the contract and opening the doors to the outlet. Written from the perspective of an experienced and knowledgeable in...