Franchising: The Promise and the Peril:

by Dennis L. Foster

Overview

Franchising: The Promise and the Peril presents an objective, factual, and sweeping profile of the franchise method of business ownership, while exploring the risks, pitfalls, benefits, and consequences. This easy-to-read and easy-to-understand book takes the reader step-by-step from responding to a franchise offering and choosing the right franchising company to negotiating the contract and opening the doors to the outlet. Written from the perspective of an experienced and knowledgeable insider, the book covers every aspect of the investment decision, from evaluating personal goals and specific offerings, to the practical marketing, operational, and legal aspects of negotiating, funding, and establishing a franchise business.

Product Details

ISBN-13:	9781538085431
Publisher:	Barnes & Noble Press
Publication date:	07/07/2018
Edition description:	2018th ed.
Pages:	264
Product dimensions:	6.00(w) x 9.00(h) x 0.60(d)

About the Author

Dennis L. Foster is the principal of Franchise Associates International and widely regarded as one of America's foremost authorities on franchising, finance, and marketing. Actively involved in franchise development and deployment for over 40 years, he is the author of more than 60 published books on franchising, finance, technology, health care, sociology, and communications. He is the author of two best selling business books and seven book club selections. Fifteen of his books have translated into seven different languages.