Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

by Chris Anderson

Paperback

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Overview

Free: How Today's Smartest Businesses Profit by Giving Something for Nothing by Chris Anderson

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Product Details

ISBN-13: 9781401310325
Publisher: Hachette Books
Publication date: 04/20/2010
Pages: 304
Sales rank: 483,487
Product dimensions: 8.04(w) x 5.30(h) x 0.77(d)
Lexile: 1220L (what's this?)
Age Range: 18 Years

About the Author

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

Table of Contents

Preface to the Paperback Edition xi

Prologue 1

1 The Birth of Free 7

What Is Free?

2 Free 101 17

A Short Course on a Most Misunderstood Word

3 The History of Free 34

Zero, Lunch, and the Enemies of Capitalism

4 The Psychology of Free 55

It Feels Good. Too Good?

Digital Free

5 Too Cheap to Matter 75

The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable

6 "Information Wants to be Free" 94

The History of a Phrase That Defined the Digital Age

7 Competing with Free 101

Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Months

8 De-Monetization 119

Google and the Birth of a Twenty-First-Century Economic Model

9 The New Media Models 135

Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Online.

10 How Big is the Free Economy? 162

There's More to It than Just Dollars and Cents

Freeconomics and the Free World

11 Econ 000 171

How a Century-old Joke Became the Law of Digital Economics

12 Nonmonetary Economies 180

Where Money Doesn't Rule, What Does?

13 Waste is (Sometimes) Good 190

The Best Way to Exploit Abundance Is to Relinquish Control

14 Free World 199

China and Brazil Are the Frontiers of Free

What Can We Learn from Them?

15 Imagining Abundance 208

Thought Experiments in "Post-Scarcity" Societies, from Science Fiction to Religion

16 "You Get What You Pay For" 215

And Other Doubts About Free

Coda 237

Free in a Time of Economic Crisis

Free Rules 241

The Ten Principles of Abundance Thinking

Freemium Tactics 245

Fifty Business Models Built on Free 251

Notes 255

Acknowledgments 263

Index 269

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