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Friction/Reward: Be your customer's first choice

By Richard Hammond
Paperback
$22.99
By Richard Hammond
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This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
  • Small Business
  • Entrepreneurship
  • Marketing
  • Strategy
  • Branding
  • Customer Experience

Make it easy for customers to choose you; whatever your business, product or service.

With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job ...

Categories

BusinessMarketing & SalesPublic RelationsCustomer Service