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Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career

Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career

by David Burkus


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What if all the advice we’ve heard about networking is wrong?
What if the best way to grow your network isn’t by introducing yourself to  strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?
     We know that it’s essential to reach out and build a network. But did you know that it’s actually your distant or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
     In this  startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your career.
     Based on entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do. Forget the outdated advice you’ve already heard. Learn how to make use of the hidden networks you already have.

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Product Details

ISBN-13: 9780544971264
Publisher: HMH Books
Publication date: 05/01/2018
Pages: 256
Sales rank: 1,165,270
Product dimensions: 5.70(w) x 7.90(h) x 1.10(d)

About the Author

DAVID BURKUS is a best-selling author, award-winning podcaster, and associate professor of management at Oral Roberts University. He’s a sought-after speaker among Fortune 500 companies and a regular contributor to the Harvard Business Review and other business publications.

Table of Contents

Introduction 1

1 Find Strength in Weak Ties 13

2 Sea Your Whole Network 35

3 Become a Broker and Fill Structural Holes 52

4 Seek Out Silos 71

5 Build Teams from All Over Your Network 91

6 Become a Super-Connector 106

7 Leverage Preferential Attachment 123

8 Create the Illusion of Majority 141

9 Resist Homophily 158

10 Skip Mixers-Share Activities Instead 174

11 Build Stronger Ties Through Multiplexity 192

Conclusion 209

Going Further 216

Acknowledgments 217

Notes 219

Index 234

About the Author 243

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