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From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA

By Pete Croatto
Hardcover
$27.00
By Pete Croatto
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Perfect for fans of Moneyball and The Book of Basketball, this vivid, thoroughly entertaining, and well-researched book explores the NBA’s surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution.

Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and...

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SportsBasketballProfessional BasketballBasketball - General & MiscellaneousProfessional Basketball - General & Miscellaneous