From Product Management to Product Leadership: The Advanced Use Cases takes on the critical organization role of Product Management with forwards by product and service leaders Flint Brenton, Rodrigo Flores and Dan Cohen. Building upon Silicon Valley lessons in leading Product Management organizations, the book’s narrative reveals the hidden thinking that links business strategy to its successful execution. The book is organized into 5 chapters including: Advanced Thinking in Product Management, The Leadership Challenge in External Interactions, Leading with Technology and Channel Partners, Mergers and Acquisitions - The Product Angle and Product Portfolio Management, and How to Achieve Long Term Success. The reader will gain from several experts in the field, as they recall successes, challenges, opportunities, and pitfalls they have experienced and witnessed in their collective experiences. From exploring business philosophy to gleaning pragmatic tips, readers will experience a novel approach as they hone their product leadership skills.
|Product dimensions:||6.00(w) x 9.00(h) x 0.34(d)|
About the Author
Since 2016, Wayne has spent his time consulting, staff augmenting, and advising. He has worked with a variety of enterprise software outfits, including Blue Medora, Sovlabs, Cherwell, Collabnet, ITapp, and RigD, among others. Prior to this, he was a Senior Director of Product Management at VMware for three years in the Cloud Management Business Unit, leading teams on three different products: Automation, Operations, and Log Insight. He was at Cisco Systems for four years serving as Director of Product Management in the Intelligent Automation Business Unit, driving product strategy for a variety of automation projects, including launching a new Cloud Automation product. At Tidal Software, a provider of industry leading IT automation products, Wayne served as VP of Products and Marketing, working with the team to sell the company to Cisco. His first venture into the software vendor space was at the Wily Technology Division of CA as a Director of Competitive and Market Intelligence.
For the prior 18 years, Wayne called Hewlett Packard home and served in a variety of positions in four major areas: IT Outsourcing and Enterprise Management Tool sets, IA64 Chipset design, HP Labs, and the Integrated Circuits Business Division. During those years, Wayne honed the craft of research, architecture, engineering, test, and production deployment across many different hardware and software technologies.
Wayne holds six patents, has a PhD from University of California, Berkeley, and an S.B. from the Massachusetts Institute of Technology.
Table of Contents
Foreward - Flint Brenton
Foreward - Dan Cohen
Forward - Rodrigo Flores
Advanced Thinking about Product Management
The Leadership Challenge in External Interactions
Leading with Technology and Channel Partners
Mergers and Acquisitions - The Product Angle
Product Portfolio Management and How to Achieve Long-Term Success
Afterword - Product Managing the Anchor Product Line
About the Author
About the Contributing Authors