From Product Management To Product Leadership: The Advanced Use Cases

From Product Management To Product Leadership: The Advanced Use Cases

by Wayne Greene


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Product Details

ISBN-13: 9780692088517
Publisher: Wayne Greene
Publication date: 05/01/2018
Pages: 160
Sales rank: 914,439
Product dimensions: 6.00(w) x 9.00(h) x 0.34(d)

About the Author

Wayne Greene is a Product Management and IT industry veteran with experience in the areas of semiconductors, digital circuits, IT Operations Management, and Cloud. In addition to his experience with both hardware and software technologies, he is a driven product manager and marketer. His experience spans large companies, venture, and private equity backed smaller firms.

Since 2016, Wayne has spent his time consulting, staff augmenting, and advising. He has worked with a variety of enterprise software outfits, including Blue Medora, Sovlabs, Cherwell, Collabnet, ITapp, and RigD, among others. Prior to this, he was a Senior Director of Product Management at VMware for three years in the Cloud Management Business Unit, leading teams on three different products: Automation, Operations, and Log Insight. He was at Cisco Systems for four years serving as Director of Product Management in the Intelligent Automation Business Unit, driving product strategy for a variety of automation projects, including launching a new Cloud Automation product. At Tidal Software, a provider of industry leading IT automation products, Wayne served as VP of Products and Marketing, working with the team to sell the company to Cisco. His first venture into the software vendor space was at the Wily Technology Division of CA as a Director of Competitive and Market Intelligence.

For the prior 18 years, Wayne called Hewlett Packard home and served in a variety of positions in four major areas: IT Outsourcing and Enterprise Management Tool sets, IA64 Chipset design, HP Labs, and the Integrated Circuits Business Division. During those years, Wayne honed the craft of research, architecture, engineering, test, and production deployment across many different hardware and software technologies.

Wayne holds six patents, has a PhD from University of California, Berkeley, and an S.B. from the Massachusetts Institute of Technology.

Table of Contents

Foreward - Flint Brenton

Foreward - Dan Cohen

Forward - Rodrigo Flores



Advanced Thinking about Product Management

The Leadership Challenge in External Interactions

Leading with Technology and Channel Partners

Mergers and Acquisitions - The Product Angle

Product Portfolio Management and How to Achieve Long-Term Success

Afterword - Product Managing the Anchor Product Line


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