Order History
Premium Membership & Rewards
Help Center / FAQ
Fundamentals of Advertising
Hardcover
$200.00
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Select a store to view item availability.
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.
The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and c...
The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and c...
You May Also Like
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
The Unreasonable Hospitality Collection
Hardcover
$29.00
The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition
J-B Lencioni Series
Hardcover
$27.00
Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio
Adams 101 Series
Hardcover
$16.99