Fundraising For Dummies, 3rd Edition shows you how totake advantage of the latest strategies and resources available forraising money through everything from special events to onlinedonations, in both good and bad economic times. The authors teachyou how to market your organization using the most up-to-date toolsand technologies available through the Internet. This expandededition also offers information about philanthropy and tax law.
- Contains new tips and techniques for creating materials thatbring in contributions and support for the more than 1.4 millioncharitable and nonprofit organizations in the United States
- Explains how to use social media to keep donors and volunteersengaged through Facebook, LinkedIn, Twitter, and Webtechnologies
- Covers grassroots online fundraising and how to host big eventson a shoestring budget
You'll also find tips on negotiating without alienating donorsand developing long-term organizational goals. All these strategiesare what makes this resource indispensable!
About the Author
John Mutz is a fundraising expert and speaker who has an extensive array of fundraising credits, including former chairman of the United Way Campaign of Central Indiana and former president of one of the nation's largest private foundations. Katherine Murray is a writer and small-business owner who consults with small and struggling nonprofits. She is the author of more than 40 books, including Green Home Computing For Dummies.
Table of ContentsIntroduction.
Part I: Putting Your Fundraising Ducks in a Row.
Chapter 1: Fundraising in a Changing Economy.
Chapter 2: Identifying the Fruits of Your FundraisingPassion.
Chapter 3: Finding the Right Perspective: Fundraising Issues andEthics.
Chapter 4: Writing Your Case Statement: Your Agency’sReason to Be.
Chapter 5: Organizing Your Team: Board Members andVolunteers.
Chapter 6: Creating a Winning Fundraising Plan.
Part II: Finding — and Winning Over —Donors.
Chapter 7: Getting the Lowdown on Your Donors.
Chapter 8: Meeting Your Donor.
Chapter 9: Cultivating Major Givers.
Chapter 10: Asking for a Major Gift.
Chapter 11: Writing Winning Grant Proposals.
Part III: Telling Your Story and Building Your Brand.
Chapter 12: Connecting for Profi ts: Sharing Your Story byPrint, Mail, and Phone.
Chapter 13: Projecting Your Image in the Media.
Chapter 14: Social Networking: What’s the Connection forYour Organization?
Chapter 15: Getting the Most from E-Mail and E-Newsletters.
Chapter 16: Ramping Up Your Web Site.
Chapter 17: Extending Your Brand Online.
Part IV: Engaging Your Givers with the RightCampaigns.
Chapter 18: Organizing, Implementing, and Celebrating YourAnnual Fund.
Chapter 19: Planning a Special Event.
Chapter 20: Building Buildings, Nonbuildings, and Futures: TheCapital Campaign.
Chapter 21: Securing Major Gifts, Planned Gifts, and theChallenge Grant.
Chapter 22: Engaging the Corporate Giver.
Chapter 23: Building and Growing Endowments.
Part V: The Part of Tens.
Chapter 24: Ten Predictions about Fundraising.
Chapter 25: Ten (Plus One) Great Opening Lines.
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