Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Learn how to unleash the power of brand-culture fusion to achieve sustainable competitive advantage and new growth."This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work."
--Adam Grant, New York Times bestselling author of Originals and Give and Take

"Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she's written FUSION and it is just as provocative. Denise proves beyon...