Future Ready: The Four Pathways to Capturing Digital Value

It seems like almost every company you can think of has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.



This compact, no-nonsense book provides a solution. In thei...