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Gen Z, Tourism, and Sustainable Consumption: The Most Sustainable Generation Ever?

By Siamak Seyfi (Editor), C. Michael Hall (Editor), Marianna Strzelecka (Editor)
Paperback
$60.99
By Siamak Seyfi (Editor), C. Michael Hall (Editor), Marianna Strzelecka (Editor)
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Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.

Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up w...

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BusinessIndustriesConsumer IndustriesRecreation & Entertainment Industries - Hospitality & Tourism